My grandpa, who’s a Quaker, used to disapprove of the fact that I ventured into marketing, but he’s coming round to my way of thinking, even at the grand age of 92. He is suspicious of marketing (in his mind - a term synonymous with extracting money from a gullible party, for the benefit of corporate greed) and doesn’t believe in profit, even though profit itself is not a bad thing.
I bring this issue up because in case you hadn’t noticed, it’s going to be Christmas soon a...
Download Why A Little Bit Of Marketing Does You Good, Especially At Christmas
Download Why A Little Bit Of Marketing Does You Good, Especially At Christmas
Clearly, Catalans have a special attraction to mountains. I discovered this one winter weekend a 100 kilometers (60 miles) north of Barcelona in the Pyrenees when I visited La Molina, the oldest ski resort in Spain, with a peak rising 2,537 meters (8,320 feet). The train ride, through vistas worthy of the Alps, was noisy with teenagers plucking guitars and singing.
I skied with Pedro Pereira, a Barcelona paper salesman who moonlights as a ski instructor. Pedro took me up t...