Eighty percent of car buyers are using the Internet to research cars and used car prices. For vehicle research, the Internet’s great! For vehicle prices, the Internet sucks! It sucks because the prices do not reflect reality for the buyer or the seller. Web sites that place values on vehicles have created more confusion than ever.
“My car’s worth $25,800.” “I looked up used car prices on the web and my vehicle’s worth twenty grand.” I hear quotes like these everyday. I wis...
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