AdWords is important, and PPC advertising in general is one of the fastest, easiest, most powerful ways to generate massive online profits quickly if you know what you're doing. But that's the problem. Unless you have somebody taking you by the hand and showing you how not to step on the land mines that can blow your legs off, you could end up losing your shirt and staring bankruptcy in the face. There are indeed AdWords strategies that can help you blow the doors off of Google's advertising vault, but what if there were another way? What if you could get scads of free traffic, not have to put money at risk or worry about how much clicks on your ads are costing you? That's what Google Profit Pump is about.