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Article Directory » Tag Cloud » advertising copy

Advertising : It’s Not Funny Unless it Sells

Does humor really work in advertising? Is it okay to get a few laughs when talking about your product or service? Does humor sell? A seasoned ad pro offers some sage advice and handy tips on the use of humor in advertising.

Advertising : 9 secrets Mark Twain taught me about advertising

Whether he knew it or not, Sam Clemens had quite a bit to say about advertising. Here, among his many notable quotes, you’ll discover 9 refreshingly incisive nuggets of wisdom that can help you create stronger, more compelling ads.

Writing and Speaking : Should You Write a Long-Copy Ad or Keep it Short?

Should you write a long or short ad? The truth is, the reason people read ads has nothing to do with copy length.

Advertising : Closing in on Effective Advertising

You’re spending a ton on advertising and you’re just not getting the results you expected. Customers aren’t calling. Nobody knows who you are. Or worse yet, they’re confusing you with your competition. Is it the writing? The design? The positioning? Here’s an unusual approach to closing in on why your ads aren’t working.