Boost your marketing with this secret. It is so effective, it reaches out and grabs your would-be buyer. It doesn’t matter what your product is. This secret works with everything. To make it even more valuable, practically nobody uses it. That is why it's still a secret. What is it? It is a face. Everyone loves to see a face. Even your pets like seeing your face. Look at all the ways in which people are attracted to faces. A few decades ago, there was the Potato Head...

Importance of well thought out marketing campaign managed by an innovative advertising design agency is not hidden from anyone but it seems small town businessmen don’t give much attention to it rendering them vulnerable to competitors. This article talks about importance of advertising for small town businesses as well as provides tips to manage the campaign.

1. Free directories: directories are perfect for customers that are searching for a particular topic. What’s great about them is that you only have to post once and they are good for long periods of time. It saves a lot of your time when you don’t have to resubmit your information every week or every month. The bad news is most of your traffic won’t come from here. I still feel it is worth it to get your link out there. Just take one day and set it aside for posting to free d...

making similar claims, find a unique, underused advantage and base your headline on this particular point. Doing so gives you an authentic and original position in the minds of your consumers. Simplify life by offering a solution that’s both quick and easy to apply. With time being the most precious current resource, anytime you can offer a time saving bonus feature in your headline, you should do so. Your prospects and customers work long and hard. They’re pulled this w...

Trade shows can be a great way to win new business, make new contacts and unveil new products to the marketplace. Exhibiting at a trade show means you are going to need to a trade show display to attract attention and showcase your company and products. The benefits of renting a trade show display, instead of purchasing one, can be numerous for small businesses or start-ups attending their first trade show and large businesses looking to increase interest at their next show. ...

From products with general appeal to products that fits a specific market, catalogs and other direct marketing materials can be your key to being successful in the ever crowded marketplace.

Commentary on SanDisk's anti-iPod ads

Although on the books, marketing is an expense, it’s really not when you stop and think about it. What do you need to do to generate sales? You have to let people know what you do and what you can offer them. It’s called marketing. So when times are tough, why would you stop using your main resource outside of referrals to get more money in the company? With that in mind, forget what your accountant labels marketing as, you have to treat it as an investment.

Are you confused about how to protect your invention and profit from it? This series of 10 articles is a patent and marketing primer for inventors that answers your most commonly asked questions. Topics covered in this series include: 1) why protect your invention first; 2) turning your invention into a marketable product; 3) finding your customers; 4) determining marketability; 5) setting a profitable wholesale and retail selling price; 6) marketing channels; 7) contacting wholesalers and retailers; 8) distributing your invention; 9) marketing companies; and 10) conserve capital (money) except on educating yourself! A must-read for inventors at all experience levels.

Tickets are an important touchpoint in creating brand awareness and value for your event.