Who gave the presentation? Is that a surprise? It’s about YOU. People join people, they don’t join companies. So the most important item to prospects by a landslide is "who gave the presentation?" Again, that's from a prospect standpoint. Maybe to us it’s more important to know the company name, how long it’s been in business, who’s the founder, and so forth. The prospect wants to know exactly who gave the presentation. This is a people business, when you care about people, they relate to that.
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