A few years back, garment companies were in a tussle to secure a foothold in the kids’ casual garments industry. Today however, there is an itsy-bitsy piece of cloth that these industries are trying to corner: swimwear for children. With more families frequenting clubs, water parks, the beach and amusement parks, the demand for kids’ swimwear is on the rise. Quite a few fashion houses, too, are concentrating on kids’ swimwear, the reason being that this market flourished in the nineties and is a money generator today.