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Marketing : Understanding Marketing: 5 Common Misconceptions

Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and theories? 1. Defining Marketing There is clearly a general tendency in employing the notion of Marketing within a confusing mix of Public Relations, Advertising, or Media Planning. Regardle...

Advertising : Influencing the influencer

Marketers/advertisers usually focus their efforts on the people responsible for making the purchase. In many cases, this is an effective approach but in other cases it can make for a totally useless marketing campaign.

Advertising : Be Single Minded

As long as the advertising industry has been in existence there has been debate about whether advertising is art or commerce. Quite frankly, this kind of divisive argument is a waste of time and has only helped to diminish what little respect the industry has earned through the years. Besides, the answer is simple. Advertising is the art of commerce.

Advertising : 66 Ways To Promote Your product or Services

You normally would pay a small kings randsom for this free information on 66 ways to Promote your product or Services.

Marketing : The Indisputable Power Of Focus

Have you ever felt overwhelmed by all the projects you have on your plate? I'm sure you have. We ALL have. But, if you want to seriously grow your business, you need to learn to focus your efforts. A lot of folks don't. And usually, they never GET anywhere because they're spreading themselves too thin. That's a one-way ticket to frustration and confusion. There are a lot of ways to make moneee online. You can write an ebook (or better yet... outsource the darn ...

Mortgage : Mortgage Marketing with a Personal Blog

If you are a loan officer or a mortgage broker and you are looking for a new and innovative way to market yourself and your products, you may want to consider using a personal blog.

Self Improvement : Should I Offer Free Coaching Sessions?

This is one of the most frequently asked questions, particularly by new coaches. Of course, there is no single correct answer. You should do what’s right for you and for your vision of your coaching business. As such it’s critical to stay mindful of your objectives. There are generally 4 reasons why as a coach you would undertake pro bono work...

Marketing : Millionaire Marketing in 3 Small Steps

What is money? A child might say that it’s something rich people have and poor people don’t. An engineer might go into a detailed and lengthy explanation, but we all know that money is what really “makes the world go around.”

Marketing : If It Quacks Like A Pyramid...

Who gets the Pyramid Quack award? On our conference call the other day, people wondered how to talk and act so that people would stop asking "Is this a pyramid/one of those things?" One way is to stop, forever, saying and doing the things that evoke this image in the minds of others - i.e. people "who abuse their friends and try to sell them stuff, and get them to sell and take a percent." For years, it's been all about getting people to sell and recruit. That's the ...

Marketing : Product Fulfillment Services: So You Can Give Your Customers What They Want

We in the retail sector engage in discussions of fulfillment product services almost too often. But, in these discussions, we often forget some of the key issues which make fulfillment services so important to our sector.