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Management : Effective List Management Can Save You Big

Marketing smarter can lead to greater profits

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Mortgage : Mortgage Leads, Jump Start Your Activity

As loan officers and mortgage brokers there are many avenues to go down in order to obtain mortgage leads for potential loan customers.

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Marketing : Postcards Versus Catalogues

What do successful cataloguers do when they market? There is a secret, or so it seems, in the catalogue industry that has not gotten out of the bag yet. Why is it a secret? It is probably not intended to be that way, but it just happens to remain a ‘little-known datum’. So, what’s the secret, you ask!?!? Successful cataloguers use postcards to market. You may wonder how they can possibly sell their wares with something as miniscule as a postcard. Simply and easily...

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Marketing : The Human Side Of Ad Tracking

Do you know why people buy from you? What part of your offer put them over the edge? Let's face it, you worked for a long time on your sales copy. You created bonuses, designed a guarantee, sweated over the benefits and how to communicate them. But which of those factors really connect with the buyers? What actually motivated the purchase? If you knew, you could pump up the benefits and the parts of your offer that really drive sales. But how can you tell? Actually, ...

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Politics : Bush Gets Caught Swearing on Open Mika At G8 Summit

What can small businesses learn about marketing from Bush's gaff at the G8 summit.

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Marketing : Postcard Marketing Done Right

A Powerful Business Marketing Strategy

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Marketing : Using a Press Release to get More Customers

There are many great stories about press releases being used to profit small business owners. If used correctly they can be used to get you into a small newspaper, driving customers to your business.

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Mortgage : Avoid Recycled Mortgage leads

Leads that are being recycled have often gone through the hands of literally dozens of loan officers before landing on your desk.

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Advertising : Branding - do you know who you are?

You know your name, your business address, who you are selling to, but if you are selling a service or product have you sorted out your brand yet?

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Politics : What's Your Passion?

Okay, you've decided you want to make money with Affiliate Marketing. So, you join some affiliate programs and start submitting free ads to newsletters and free advertising classifieds sites. You're going to make BIG money now -- right?